We build AI products that scale businesses
IdentIA Lab is a Startup Studio focused on building its own SaaS solutions powered by Artificial Intelligence. Our flagship product, Agente IdentIA, automates customer service, scheduling, and sales for thousands of businesses — 24/7.
Our Story
IdentIA Lab is a Startup Studio focused on creating SaaS products powered by Artificial Intelligence.
We were born as a digital laboratory where creativity, technology, and automation came together to solve real business problems. Over time, we identified repeated patterns across multiple industries: customer service, operational efficiency, internal organization, and scalability.
This observation led us to evolve our business model: we left traditional consulting behind to focus on building our own SaaS products—scalable and accessible—designed to help businesses and entrepreneurs grow with artificial intelligence.
Today, from IdentIA Lab we design, validate, and launch solutions like Agente IdentIA and Sophia, tools created within our laboratory to automate processes, structure businesses, and improve decision-making.
Our mission is to democratize access to AI through simple, reliable, and scalable products.
Founder & Startup Studio
IdentIA Lab is a startup studio led by its founder.
Currently, the design, development, and evolution of the SaaS products are driven directly by David Fajardo, combining expertise in product, automation, and artificial intelligence.
As the products grow and scale, IdentIA Lab collaborates with specialists and technology partners according to each solution's needs.
David Fajardo
Founder & Product Lead – IdentIA Lab
Marketing professional and digital transformation specialist with over 14 years of experience connecting technology, teams, and products. Expert in automation, artificial intelligence, and SaaS solution design. He has led projects using agile methodologies and currently drives IdentIA Lab's evolution as a Startup Studio focused on scalable AI products.
Let's talk
Ready to scale your business? Schedule a free demo and discover how our products can help you.